Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
These questions will guide the market evidence, pricing pathways and recommendation that follow.
THE PATH FORWARD
Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
These questions will guide the market evidence, pricing pathways and recommendation that follow.
THE PATH FORWARD
Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
● PRIVATE & CONFIDENTIAL
A private summary of what matters
before any price recommendations.
The decision behind the address.
02 - Sellers Objectives
TREC— THE REAL ESTATE COMPany
GREG VIRGo
BUYER LENS
See your home through a buyer’s eyes.
Today’s buyers compare your home with active alternatives at the same time—looking at price, neighbourhood, upgrades & renovations, and house condition.
PRICE
Market positioning
Comparable sales, active competition and current market value.
NEIGHBOURHOOD & LOT
Location and community factors
Lot characteristics, schools, community amenities and accessibility.
UPGRADES & RENOVATIONS
Buyer-recognized value
Developed space, renovations and improvements buyers may value.
HOUSE CONDITION
Inspection readiness
Deferred maintenance, major systems and issues buyers may investigate further.
NEXT • WHAT YOUR HOME REVIEW REVEALS
BUYER LENS
See your home through a buyer’s eyes.
Today’s buyers compare your home with active alternatives at the same time—looking at price, neighbourhood, upgrades & renovations, and house condition.
PRICE
Market positioning
Comparable sales, active competition and current market value.
NEIGHBOURHOOD & LOT
Location and community factors
Lot characteristics, schools, community amenities and accessibility.
UPGRADES & RENOVATIONS
Buyer-recognized value
Developed space, renovations and improvements buyers may value.
HOUSE CONDITION
Inspection readiness
Deferred maintenance, major systems and issues buyers may investigate further.
WHAT YOUR HOME REVIEW REVEALS
BEFORE YOU LIST
Understand your home’s full market potential—before you make your move.
Go beyond a generic online estimate. Get a personal, locally informed view of what your home may be worth, how today’s buyers are likely to compare it, and what could strengthen its market position.
Your review may surprise you.
* Local expertise. Personalized.
Built for you.
BEFORE YOU LIST
Understand your home’s full market potential—before you make your move.
Go beyond a generic online estimate. Get a personal, locally informed view of what your home may be worth, how today’s buyers are likely to compare it, and what could strengthen its market position.
Your review may surprise you.
* Local expertise. Personalized.
Built for you.
BUYER LENS
See your home through a buyer’s eyes.
Today’s buyers compare your home with active alternatives at the same time—looking at price, neighbourhood, upgrades & renovations, and house condition.
PRICE
Market positioning
Comparable sales, active competition and current market value.
NEIGHBOURHOOD & LOT
Location and community factors
Lot characteristics, schools, community amenities and accessibility.
UPGRADES & RENOVATIONS
Buyer-recognized value
Developed space, renovations and improvements buyers may value.
HOUSE CONDITION
Inspection readiness
Deferred maintenance, major systems and issues buyers may investigate further.
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