Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
These questions will guide the market evidence, pricing pathways and recommendation that follow.
THE PATH FORWARD
Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
These questions will guide the market evidence, pricing pathways and recommendation that follow.
THE PATH FORWARD
Use the evidence to compare selling now, preparing first or monitoring the market—and understand the trade-offs of each path.
Choose the right path to market
PATH TO MARKET
03
Identify the upgrades most likely to strengthen buyer interest—and where added cost and effort are unlikely to improve your net result.
Plan wisely—without overspending
PREPARATION
02
Understand how buyers are likely to compare your home with recent sales and the properties competing for attention today.
Know your local market position
MARKET POSITION
01
See how buyers may compare your home, what is worth preparing, and whether selling now, preparing first or waiting best serves your priorities.
Where does your home stand—
and what should happen next?
WHAT THIS EVALUATION WILL HELP YOU DECIDe
02 / 12
YOUR CUSTOM HOME EVALUATION
● PRIVATE & CONFIDENTIAL
A private summary of what matters
before any price recommendations.
The decision behind the address.
02 - Sellers Objectives
TREC— THE REAL ESTATE COMPany
GREG VIRGo
PROTECT THE EQUITY YOU’VE BUILT
Start with your home.
Your home is likely your largest source of wealth, but automated home-value estimates often overlook the factors that shape its market value. I will personally assess your home against relevant local sales, current competition, and the features buyers value most—giving you a clear market roadmap to help protect the equity you’ve built.
No cost. No obligation. Just clear, genuine advice.
MARKET VALUE
What today’s market can realistically support, based on relevant local sales, current competition, and the characteristics of your home.
RELEVANT LOCAL SALES
A Comparative Market Analysis of relevant local sales that helps establish your home’s market value.
CURRENT COMPETITION
An inside look at active
listings to see exactly what
competition your home is
up against.
BUYER LENS
PRICING STRATEGY
How to price to attract serious buyers and strengthen your position.
RECOMMENDED NEXT STEPS
A clear plan for what to do next—and when to start preparing.
What Your
Evaluation Reveals
You’ll receive a personalized home evaluation that looks at your home’s market value, relevant local sales, current competition, and how to position your home in today’s market.
MARKET VALUE
What today’s market can realistically support, based on relevant local sales, current competition, and the characteristics of your home.
RELEVANT LOCAL SALES
A Comparative Market Analysis of relevant local sales that helps establish your home’s market value.
CURRENT COMPETITION
An inside look at active
listings to see exactly what
competition your home is
up against.
BUYER LENS
How buyers are likely to
compare your home on price, location, upgrades, and condition.
PRICING STRATEGY
How to price to attract serious buyers and strengthen your position.
RECOMMENDED NEXT STEPS
A clear plan for what to do next—and when to start preparing.
What Your
Evaluation Reveals
You’ll receive a personalized home evaluation that looks at your home’s market value, relevant local sales, current competition, and how to position your home in today’s market.
BUYER LENS
See your home through
a buyer’s eyes.
Today’s buyers compare your home with active alternatives at the same time—looking at price, neighbourhood, upgrades & renovations, and house condition.
PRICE
Market positioning
Comparable sales, active competition and current market value.
NEIGHBOURHOOD & LOT
Location and community factors
Lot characteristics, schools, community amenities and accessibility.
UPGRADES & RENOVATIONS
Buyer-recognized value
Developed space, renovations and improvements buyers may value.
HOUSE CONDITION
Inspection readiness
Deferred maintenance, major systems and issues buyers may investigate further.
NEXT • WHAT YOUR HOME REVIEW REVEALS
BEFORE YOU LIST
Understand your home’s full market potential—before you make your move.
Go beyond a generic online estimate. Get a personal, locally informed view of what your home may be worth, how today’s buyers are likely to compare it, and what could strengthen its market position.
Your review may surprise you.
* Local expertise. Personalized.
Built for you.
BEFORE YOU LIST
Understand your home’s full market potential—before you make your move.
Go beyond a generic online estimate. Get a personal, locally informed view of what your home may be worth, how today’s buyers are likely to compare it, and what could strengthen its market position.
Your review may surprise you.
* Local expertise. Personalized.
Built for you.